G L O T T M A N S H O W R O O M F O R V I A B I Z Z U N O
In June of 2017, Glottman Anteprima redesigned its showroom to display the Italian design firm, Viabizzuno's, collection of architectural and non-architectural lighting. The design, created by Oscar Glottman, includes a dropped ceiling soaring through two parallel cut-outs on the face of an upside-down room that appears to be extruded from the exposed beams. Twenty-eight Viabizzuno light fixtures are placed on the walls, ceilings, and floors of the space while two overlapping, suspended platforms remain empty and ready to be filled. My duty was the create several renderings of the design that would communicate Oscar's intention which would be presented to Viabizzuno's manager and United States representative in an effort to gain sponsorship for the project.
The following renderings were the only tool used to convey the renovation plans. After viewing them, Viabizzuno not only agreed to partial funding, but proposed an even stronger partnership. I was later invited to stay in the Viabizzuno Villa in Bologna, Italy by the individuals who reviewed my work.
View from the shop's entry door showcasing the new dropped ceiling and its relationship to the extrusion it permeates.
View from in front of the cashier's counter highlighting the floating ladder effect for product display.
View from inside the extrusion with Viabizzuno's lighting products rendered in the location and orientation they were designed to be installed.
View from the opposite side of the extrusion, at the office meeting table, looking further up to display the designed layout of the ceiling light installations.
"Underbelly" rendering of the entire Wynwood Showroom with all new products and architectural elements installed. A three-dimensional interpretation of the Reflected Ceiling Plan.